Frequently Asked Questions

Occuz is an attribution intelligence and traffic quality platform built around smart links, QR codes, behavioral analytics, and AI-powered intent scoring.

While traditional URL shorteners mainly create links and count clicks, Occuz analyzes the quality, authenticity, and engagement value of traffic before and after the redirect occurs.

The platform combines pre-click verification, behavioral attribution, post-click engagement tracking, conversion analysis, routing intelligence, and predictive analytics into a unified campaign intelligence system designed for modern marketing teams.

Every Occuz link acts as an intelligent attribution layer capable of measuring campaign alignment, visitor quality, engagement behavior, traffic integrity, and conversion intent across channels.

Occuz is designed for businesses that need deeper visibility into which traffic is real, which campaigns are performing, and which visitors are most likely to convert.

Occuz analyzes traffic before redirection occurs to help determine click quality and visitor intent. This process evaluates behavioral and verification signals to classify traffic as higher-intent, lower-intent, or potential noise before the visitor reaches the destination page.

Post-click intent scoring allows Occuz to analyze user engagement after the redirect using behavioral tracking and pixel integrations. This helps identify which visitors demonstrate meaningful engagement and stronger conversion intent versus low-quality or accidental traffic.

Occuz does not rely on guesswork or simple click counts. Our platform evaluates traffic quality and campaign alignment in real time at the edge before and after redirection occurs.

Intent scoring is built using multiple verification and behavioral layers including automated traffic detection, campaign relevance analysis, redirect integrity checks, engagement behavior, technical anomaly detection, and contextual risk evaluation.

By combining these real-time signals, Occuz helps businesses distinguish verified, high-intent visitors from low-quality, accidental, or automated traffic - giving marketing teams more confidence in their attribution and optimization decisions.

Yes. Occuz includes traffic verification and behavioral analysis systems designed to help identify automated traffic, crawlers, accidental clicks, and other low-quality traffic patterns. This helps improve the accuracy of campaign analytics and reporting.

Traditional URL shorteners primarily focus on creating links and counting clicks. Occuz goes further by combining smart routing, AI-powered intent analysis, pre-click verification, post-click behavioral tracking, predictive analytics, and conversion-focused campaign insights in one unified platform.

Occuz started as a smart link and QR platform, but evolved into a traffic intelligence and attribution engine designed to help businesses understand not just how many clicks they receive, but which clicks actually matter with a 30 days attribution window.

Through pre-click verification, post-click behavioral tracking, AI-powered intent scoring, and conversion analysis, Occuz helps teams identify higher-quality traffic, reduce noise, improve attribution visibility, and better understand campaign performance across channels.

While Occuz still provides branded short URLs and QR codes, the platform is built primarily for marketers and businesses that need deeper visibility into traffic quality, engagement, and conversion behavior.

Occuz is built for data-driven marketing teams, performance marketers, agencies, and growing businesses that need more than basic link shortening. It solves the gap in turning simple clicks into actionable, predictive insights - ideal for teams running structured campaigns (social, email, SMS, lead-gen, offline QR) who want deep audience understanding, conversion tracking, and AI-powered predictions on demographics, interests, and behavior.

Yes. By helping identify higher-intent traffic, filtering low-quality clicks, and measuring post-click engagement behavior, Occuz gives businesses deeper visibility into campaign quality and audience performance. This can help teams optimize ad spend and improve overall campaign efficiency. This can be acheived by adjusting your marketing optimization and targeting efforts to utilize the appended occuz intent signal (oci) and occuz verification (ocv) signal appended at the end of the landing page url with oci and ocv parameters where you will see h for high, mh for medium high, m for medium and l for low intent on oci. You will also notice a ve for verfied traffic or no for unverified traffic on ocv.

You need Occuz when any of the below is true:

• You manage multiple structured campaigns (not just one-off links) and want predictable pricing based on active campaigns instead of per-link/click limits.
• You want higher quality traffic that leads to quality conversions that are based on pre-click signals.
• You require advanced post-click tracking (conversions, events via pixels/GTM) and AI predictive analytics (audience demographics, spend forecasts, behavior insights) beyond basic click counts.
• You're an agency or team handling multiple accounts, bulk uploads, team collaboration, or high-volume QR/SMS/email campaigns with deep attribution needs.
• Basic tools like Bitly, Rebrandly, or TinyURL feel limited in campaign organization, funnel insights, or scaling without extra costs.

If your needs are simple shortening or light branding, a cheaper/free alternative may suffice. But for data-obsessed marketing that turns every link into real intelligence, Occuz delivers the edge, you can see a more general comparison in the table below. Start with the 3-month free trial to test it risk-free.

Occuz generates different types of short URLs and QR codes tailored for various campaign goals:

• Standard Short URLs: Simple, branded short links for general use across campaigns.
• SMS & Email Short URLs: URLs optimized for sharing via SMS or email, perfect for direct messaging campaigns with creation of up to 100k links and QR codes per campaign.
• Lead Generation URLs: Short URLs designed to capture lead information, track engagement, and drive conversions.
• Contact URLs: URLs that direct users to contact forms or information, ideal for improving customer interactions and inquiries.

Each type of URL or QR code is designed to optimize engagement and provide detailed tracking data for your specific campaign needs.

Yes, you can! Occuz offers a multiple campaign creation feature that allows you to upload an Excel sheet containing the details of the campaigns you'd like to create. Once uploaded, Occuz will automatically generate all the campaigns for you, saving you time and effort.

This bulk creation feature is designed to streamline the process and make campaign management more efficient.

Yes, you can! This can be easily done through the SMS & Email campaign type in Occuz. You can upload your audience list and choose how you want to generate the short URLs:

• Common Landing Page: All audience members will be directed to the same landing page.
• Individual Landing Pages: Each audience member will be assigned a unique short URL that directs them to a personalized landing page.

Simply follow the easy steps provided in the platform, and Occuz will handle the rest. It's that simple!

Occuz tracks total clicks, unique visitors, device type, browser data, location insights, QR scans, and behavioral activity after redirection when pixel or GTM integrations are enabled.

Yes. With built-in pixel tracking and GTM compatibility, Occuz allows you to monitor user behavior after the redirect, including conversions and engagement activity.

Yes. Every QR code generated inside Occuz includes full tracking capabilities, allowing you to monitor scans, devices, and locations in real time.

Yes. The Occuz campaigns pages allows you to manage links, view analytics, generate QR codes, integrate Occuz tracking pixels, and submit support requests.

Analytics data is processed and updated regularly, with reporting available within 24 hours depending on activity levels.

If you've answered yes to any item in the "When do I know I need Occuz and not another URL shortening service?" question then the only concern you should have would be, is Occuz competitively priced because we are confident our service offering gives a complete set of services required to cater to those needs?

The answer is yes, it is competitively priced and is not more expensive than the competition - it is simply priced differently. Unlike other platforms that limit the number of URLs, clicks, or QR codes, Occuz limits campaigns created. Our pricing model ensures you can generate massive volumes of links and QR codes without incurring extra costs per link.

As stated on our pricing page: “Unlimited links/QR codes based on campaign type” means you can create specific campaign types that generate up to 100,000 unique links and QR codes per campaign. If all your campaigns use this type, you could generate millions of links and QR codes overall. Pricing is based solely on the number of campaigns created, not on links or QR codes generated.

For example, in the Basic tier, using the correct campaign type for all campaigns could allow the creation of up to 15 million unique links and QR codes. This structure makes Occuz extremely cost-effective compared to competitors who charge per link, click, or QR code, giving you far greater value for high-volume campaigns.

Yes! Within your subscription settings, you can set a campaign limit that effectively caps your campaign creation. This ensures that your costs never exceed the budget you’ve defined. By standardizing the number of campaigns you can create, Occuz allows you to manage and predict your billing with ease, giving you full control over your spending while still accessing all the platform’s features.

The Occuz tracking pixel can be installed directly on websites or deployed through Google Tag Manager. Once installed, it helps measure post-click engagement activity, conversions, visitor behavior, and campaign performance after a user is redirected through an Occuz link or QR code.

Yes. Occuz supports post-redirect conversion tracking through pixel integrations, event monitoring, and Google Tag Manager compatibility. This allows businesses to measure engagement beyond the initial click.

Yes. Occuz includes AI-powered predictive analytics designed to help businesses better understand campaign performance, audience behavior, traffic quality, engagement patterns, and potential conversion intent.

Yes. Occuz uses multiple data points including engagement behavior, verification signals, traffic characteristics, and post-click interactions to help classify traffic quality and identify higher-value visitors.

Yes. Occuz supports Google Tag Manager integration, allowing you to track events, conversions, and post-click behavior.

Yes. Occuz uses secure infrastructure and encrypted connections to ensure your link data and analytics remain protected.

Occuz uses pseudonymous identifiers and browser storage technologies (such as cookies and local storage) to support attribution, analytics, traffic quality analysis, and post-click engagement measurement.

When a visitor interacts with an Occuz short link or QR code, an attribution identifier may be stored in the visitor's browser for up to 30 days. If the visitor does not interact with another Occuz-powered link during that period, attribution automatically expires and a new identifier is generated only upon a future qualifying interaction.

Occuz is designed to help businesses measure campaign performance and engagement patterns rather than directly identify individuals. Occuz is designed to avoid the intentional collection of sensitive personal information through its standard analytics and attribution functionality.

Customers implementing the Occuz tracking pixel or integrations are responsible for complying with applicable privacy and consent requirements in their jurisdiction, including cookie consent obligations where required by law.

Yes. Occuz may use cookies and browser local storage to maintain attribution sessions, improve analytics accuracy, support campaign measurement, reduce duplicate visitor counting, and analyze engagement behavior across visits within the attribution window.

Yes. Occuz provides webhook/API capabilities so businesses can integrate link and tracking data into their internal systems.

Log into your Occuz console, select the campaign type and follow the steps by entering your destination URL, customize your short link if needed, and generate it instantly.

Log into your account and use the support request feature in your dashboard, or email support@occuz.com during business hours.

Yes. Occuz offers flexible pricing plans designed for individuals, marketing teams, and growing businesses.

Occuz acts as a Data Processor for the campaign data and tracking metrics collected via our short links, QR codes, and tracking pixels on behalf of our business clients. Our clients act as the Data Controllers and retain ownership and control over the parameters and data shared with our platform.

For our own direct account users (business registrations, billing info, and marketing accounts), Occuz acts as a Data Controller. We protect all platform data in accordance with strict standard contractual clauses (SCCs) and robust organizational data protection policies.

No. The Occuz tracking pixel is designed with a privacy-first, opt-in mechanism. By default, internal tracking states are completely disabled (_consentGiven = false).

The tag will not read or generate cookies, write to browser storage, or transmit analytical payloads back to our servers until it explicitly receives a positive consent signal. This signal is provided either through integration with standard Consent Management Platforms (CMPs) or via the client-defined window.__OCCUZ_FORCE_CONSENT__ flag.

Occuz utilizes highly secure, distributed infrastructure with core data storage and analytical servers located in protected, enterprise-grade cloud environments. All data transmission over the wire is strictly encrypted via Transport Layer Security (TLS 1.3).

To comply with global international data transfer restrictions (such as those required by the EU's GDPR and the UK Data Protection Act), we utilize strict data isolation practices, standard contract structures, and pseudonymized routing identifiers to eliminate cross-border data leakage risks.

Because Occuz relies on highly isolated, pseudonymous identifiers (like random UUIDs) and explicitly strips clear text PII (such as emails or personal tokens) from incoming URLs via a strict server-side whitelist, we do not inherently know the real-world identity of end-consumers clicking our links.

However, if an individual requests data deletion or access, our business clients (the Data Controllers) can look up associated pseudonymous project tokens or system IDs. Our support engineering team will fully cooperate to purge or export any associated click trails from our production and cold analytical databases within standard statutory timelines (e.g., 30 days under GDPR).